Did you know that eating the specific combination of Fafda Jalebi on the day of Dusshera has no mythological significance Yes there s the whole logic about breaking the fast with something made out of gram flour and then there s a parallel theory about how Jalebi was the favourite sweet of one of the gods But this specific combination has got nothing to do with Mythology It s got something to do with Ahmedabad More than 80years ago the now 121year old Chandravilas restaurant at Khadia issued a newspaper flyer advertisement stating that they will be selling Fafda Jalebi on Dussehra at throw away prices I do not have accurate offer details but they were the first ones to sell an entire Thali for Re 1 so you must get the gist Needless to say people flocked to avail this offer and the line ran around the block In no time it became a legend that Dusshera ni Savar Celebration Fafda Jalebi thi j And here we are decades later lining outside shops from wee hours assuming we are following a religious ritual Nope Sir We are all the subjects of the longest running advertisement campaign Food aa ek Shraddha no j vishay che Jevi Jeni Shraddha Happy Dussehra Picture is Circa 2015 at Chandravilas

TrueStory, FiAFamily!, FoodaholicsInAhmedabad, Foodaholics, Ahmedabad, FoodInAhmedabad, AhmedabadFood, LiveToEat, Foodhunt, Foodfinds, Foodblogger, Food, FoodLover, Foodstagram, Instafood, Foodnetwork, Foodfeed, Foodtalkindia, AhmedabadFightsCorona, BornOnInstagram, YourFoodLab

Foodaholics in Ahmedabad,  TrueStory, FiAFamily!, FoodaholicsInAhmedabad, Foodaholics, Ahmedabad, FoodInAhmedabad, AhmedabadFood, LiveToEat, Foodhunt, Foodfinds, Foodblogger, Food, FoodLover, Foodstagram, Instafood, Foodnetwork, Foodfeed, Foodtalkindia, AhmedabadFightsCorona, BornOnInstagram, YourFoodLab

#TrueStory

Did you know that eating the specific combination of Fafda-Jalebi on the day of Dusshera has no mythological significance?!
Yes, there's the whole logic about breaking the fast with something made out of gram flour and then there's a parallel theory about how Jalebi was the favourite sweet of one of the gods. But this specific combination has got nothing to do with Mythology. It's got something to do with Ahmedabad.

More than 80years ago, the now 121year old Chandravilas restaurant at Khadia, issued a newspaper/flyer advertisement stating that they will be selling Fafda-Jalebi on Dussehra at throw-away prices (I do not have accurate offer details, but they were the first ones to sell an entire Thali for Re.1, so you must get the gist)
Needless to say, people flocked to avail this offer and the line ran around the block. In no time, it became a legend that Dusshera ni Savar (Celebration) Fafda-Jalebi thi j!

And, here we are, decades later, lining outside shops from wee hours assuming we are following a religious ritual. Nope Sir! We are all the subjects of the longest running advertisement campaign! πŸ˜‚

Food aa ek Shraddha no j vishay che! Jevi Jeni Shraddha!

Happy Dussehra, #FiAFamily!

Picture is Circa 2015, at Chandravilas. πŸ™‚

#FoodaholicsInAhmedabad #Foodaholics #Ahmedabad #FoodInAhmedabad #AhmedabadFood #LiveToEat #Foodhunt #Foodfinds #Foodblogger #Food #FoodLover #Foodstagram #Instafood #Foodnetwork #Foodfeed #Foodtalkindia #AhmedabadFightsCorona #BornOnInstagram #YourFoodLab

#TrueStory Did you know that eating the specific combination of Fafda-Jalebi on the day of Dusshera has no mythological significance?! Yes, there's the whole logic about breaking the fast with something made out of gram flour and then there's a parallel theory about how Jalebi was the favourite sweet of one of the gods. But this specific combination has got nothing to do with Mythology. It's got something to do with Ahmedabad. More than 80years ago, the now 121year old Chandravilas restaurant at Khadia, issued a newspaper/flyer advertisement stating that they will be selling Fafda-Jalebi on Dussehra at throw-away prices (I do not have accurate offer details, but they were the first ones to sell an entire Thali for Re.1, so you must get the gist) Needless to say, people flocked to avail this offer and the line ran around the block. In no time, it became a legend that Dusshera ni Savar (Celebration) Fafda-Jalebi thi j! And, here we are, decades later, lining outside shops from wee hours assuming we are following a religious ritual. Nope Sir! We are all the subjects of the longest running advertisement campaign! πŸ˜‚ Food aa ek Shraddha no j vishay che! Jevi Jeni Shraddha! Happy Dussehra, #FiAFamily! Picture is Circa 2015, at Chandravilas. πŸ™‚ #FoodaholicsInAhmedabad #Foodaholics #Ahmedabad #FoodInAhmedabad #AhmedabadFood #LiveToEat #Foodhunt #Foodfinds #Foodblogger #Food #FoodLover #Foodstagram #Instafood #Foodnetwork #Foodfeed #Foodtalkindia #AhmedabadFightsCorona #BornOnInstagram #YourFoodLab

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